Ergogenic and Physiological Effects of Sports Supplements: Implications for Advertising and Consumer Information

Aug 28, 2025Nutrients

How Sports Supplements May Improve Performance and Body Functions and What This Means for Advertising and Consumers

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Abstract

Caffeine and creatine are the only performance supplements with authorized .

  • β-alanine, nitrates, sodium bicarbonate, and glycerol may improve athletic performance based on strong evidence.
  • These supplements are particularly effective in endurance, strength, high-intensity, and aquatic sports.
  • Despite their potential benefits, many of these substances lack regulatory approval.
  • Only a small proportion of commercial sports supplements comply with existing legislation.
  • The effectiveness of performance supplements may vary and is not guaranteed.
  • There is a need for updates in regulatory frameworks and labeling standards to protect consumers.

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Key numbers

EUR 45 billion
Projected Market Growth
Estimated value of the sports supplement market by 2026.
2
Authorized
Number of supplements with approved by EFSA.
40% to 100%
Supplement Usage Prevalence
Estimated percentage of athletes using some type of supplement.

Full Text

What this is

  • This review synthesizes the ergogenic and physiological effects of sports supplements classified as Category A by the Australian Institute of Sport (AIS).
  • It evaluates supplements like caffeine, creatine, β-alanine, nitrates, sodium bicarbonate, and glycerol, focusing on their efficacy and regulatory status.
  • The findings underscore the need for improved regulation and transparency in supplement marketing to protect consumers.

Essence

  • Caffeine and creatine are the only sports supplements with EFSA-approved , while others show strong evidence for performance enhancement but lack regulatory approval. The review calls for updated regulations to improve consumer protection.

Key takeaways

  • Caffeine and creatine are the only supplements with authorized from the EFSA. Other supplements like β-alanine, nitrates, sodium bicarbonate, and glycerol demonstrate positive but lack official regulatory backing.
  • The sports supplement market is projected to grow significantly, with estimates suggesting it could reach EUR 45 billion by 2026. This growth emphasizes the importance of clear regulations and truthful marketing practices.
  • The review identifies a gap between scientific evidence and marketing claims, highlighting the need for better communication and compliance to ensure consumer safety and informed choices.

Caveats

  • The study is based on secondary sources, which may carry biases from original authors and might not capture the most recent individual trials.
  • The focus on AIS Category A supplements excludes potentially effective emerging supplements, limiting the scope of findings.
  • Variability in individual responses and the regulatory context may affect the generalizability of the results to different populations and regions.

Definitions

  • ergogenic effects: Performance-enhancing effects attributed to substances or practices that improve physical performance.
  • health claims: Statements that suggest a relationship between a food or supplement and health benefits, requiring regulatory approval.

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