Accuracy, harm, weight bias, and commercial influence in short social media posts about obesity drugs

Short-form video platforms like TikTok and YouTube Shorts are significant sources of health information regarding incretin-based therapies for obesity.

• The accuracy of health information related to incretin-based therapies on these platforms is not well established.
• Concerns regarding the safety of these medications are present in the content shared.
• Obesity-related stigma may be perpetuated through the portrayal of these therapies.
• The commercial nature of the content raises questions about potential biases in the information provided.

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