The Moderated Mediating Effects of Social Media Identity and Loneliness on the Relationship Between Problematic Internet Use and Mental Health in China: Nationwide Cross-Sectional Questionnaire Study

Feb 26, 2025Journal of medical Internet research

How Social Media Identity and Loneliness Affect the Link Between Problematic Internet Use and Mental Health in China

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Abstract

Approximately 22.80% of respondents reported moderate or severe symptoms of depression.

  • Problematic internet use (PIU) is associated with increased levels of loneliness, which mediates the relationship between PIU and mental health outcomes.
  • Loneliness accounted for 42.53% of the total effect of PIU on depression and 45.48% on anxiety.
  • Social media identity moderates the associations between PIU and both depression and anxiety, as well as loneliness and these mental health outcomes.
  • Higher levels of social media identity are related to lower levels of loneliness.
  • The findings suggest that addressing loneliness could help reduce the negative effects of PIU on mental health.

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