The rapid uptake of GLP1 RAs has highlighted several health system-level challenges, such as limited provider knowledge and capacity for obesity treatment, access concerns, and monitoring and follow-up gaps [9]. This underscores the urgent need for deliberate system-level planning, as well as enhanced infrastructure and coordination to manage these changes effectively.
Spurred by widespread pharmacy shortages of semaglutide in March 2022 and tirzepatide in 2023, as well as high prices of GLP-1-based medications, many individuals sought alternatives, leading to an increase in the compounding of GLP-1 medications. While shortages have since resolved—and the US Food and Drug Administration (FDA) has issued guidance cautioning against compounding when FDA-approved products are available—shortages created a gray area where pharmacies and compounding facilities stepped in to fill unmet needs (and may inappropriately continue to do so). Compounding introduces significant concerns, including variability in quality, dosing accuracy, stability, and potential safety risks [10]. Reports of inconsistencies in compounded semaglutide and tirzepatide highlight the challenges in ensuring therapeutic equivalence to the branded formulations. The tension between patient access and regulatory oversight underscores the importance of robust supply chains, transparent manufacturing practices, and ongoing monitoring of compounded alternatives.
Predatory marketing practices have led to the proliferation of unregulated products such as so-called “GLP-1 patches” and unvalidated “microdosing” regimens [10]. These approaches are not supported by pharmacokinetic or pharmacodynamic evidence. GLP-1 RAs are peptide molecules that cannot yet be effectively absorbed through transdermal delivery systems, and microdosing has not been demonstrated to achieve therapeutic plasma concentrations. Such products exploit public demand for weight loss therapies, posing risks of treatment failure, adverse effects from unknown or adulterated ingredients, and delays in accessing evidence-based care. Clear communication of the scientific limitations of these practices, coupled with regulatory oversight, is necessary to protect patients and ensure the safe, effective use of GLP-1 therapies.
The expansion of GLP-1-based therapies has been driven not only by clinical adoption but also by the rapid rise of direct-to-consumer (DTC) platforms. Although DTC models have long been present in obesity care, new and expanding companies have capitalized on unprecedented public demand for incretin-based therapies, positioning themselves as alternatives to traditional healthcare encounters. By offering quick online questionnaires, telehealth consultations, and direct-to-home delivery of medications, DTC platforms reduce logistical barriers such as wait times, travel, and insurance hurdles. For some patients, this model may feel more approachable, efficient, and affordable. In this way, DTC companies have helped normalize GLP-1 therapies in the broader cultural conversation, moving them from specialized clinical tools into mainstream awareness, further fueling widespread adoption.
However, the DTC model also raises substantial concerns about patient safety, care quality, and long-term outcomes. Because many platforms operate with minimal clinical screening, important contraindications may go undetected. Additionally, patients may not be adequately prepared for common side effects such as nausea, constipation, or vomiting, nor for more serious risks that require medical follow-up. Fragmentation of care further compounds these issues; when patients do not disclose DTC prescriptions to their primary care providers, it becomes more difficult to coordinate treatment plans and monitor for drug–drug interactions, duplication of therapy, or progression of comorbid conditions like diabetes, hypertension, or dyslipidemia. Preventive care opportunities may also be lost if patients substitute DTC prescribing for ongoing clinical relationships. In some cases, reliance on DTC channels may even delay the recognition of underlying medical conditions that contribute to weight gain, such as endocrine disorders or mental health challenges, leaving patients without comprehensive treatment.
To balance accessibility with safety, clear regulatory standards, stronger clinical oversight, and better integration between DTC providers and traditional healthcare systems are needed. Ultimately, the challenge lies in ensuring that the rapid expansion of DTC prescribing for GLP-1 therapies strengthens, rather than undermines, the broader goals of safe, effective, and patient-centered obesity care.